{"id":343,"date":"2000-01-01T09:50:33","date_gmt":"2000-01-01T01:50:33","guid":{"rendered":"http:\/\/kinzie.com\/fresh\/?page_id=343"},"modified":"2025-03-24T14:20:29","modified_gmt":"2025-03-24T06:20:29","slug":"expertise","status":"publish","type":"page","link":"https:\/\/kinzie.com\/fresh\/expertise\/","title":{"rendered":"Expertise"},"content":{"rendered":"<p><b>From ideas to implementation &#8212; get practical solutions for every budget<\/b><\/p>\n<p>My experience covers everything from non-profits, start-ups and small businesses to multinational media corporations launching their businesses in Asia. Following 8 years of non-profit experience in Canada, I arrived in Hong Kong and learned how business Chinese style. Since 2000, I have been providing original solutions for clients of all shapes and sizes from around the world. My flexible approach is designed to suit every budget &#8230; <a href=\"http:\/\/kinzie.com\/fresh\/how-i-work\/\">read more<\/a>.<\/p>\n<blockquote><p>&#8220;Kinzie has a tremendous gift for bringing zest and color to everything she touches. It is rare to find someone who can stay calm and focused when everyone else is losing their mind. I recommend Kinzie as a trusted advisor who has great wisdom to impart for those smart enough to listen. Every entrepreneur should have a Kinzie.&#8221; Kevin Trzcinski,\u00a0<a href=\"http:\/\/www.casbaadirectory.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">CASBAA Directory<\/a><\/p><\/blockquote>\n<hr \/>\n<p><b>Promotions<\/b> \u2013 product launch, events, publicity<br \/>\n<b>Branding<\/b> \u2013 identity, creation, process, strategy, review<br \/>\n<b>Newsletters<\/b> \u2013 print &amp; digital, strategy, platforms, design, editorial plans<br \/>\n<b>Alliances<\/b> \u2013 strategic partnerships, joint promotions &amp; sponsorship, network referrals<br \/>\n<b>Media<\/b>\u00a0\u2013 advertising and publicity strategy, media relations, news releases, story angles<br \/>\n<b>Technology<\/b>\u00a0\u2013 electronic publishing, dbase design\/management, web strategy\/production<br \/>\n<b>Writing<\/b>\u00a0\u2013 features, blog posts, corporate, web content, news releases, brochures, proposals<br \/>\n<b>Events<\/b>\u00a0\u2013 conferences, seminars, fundraising, concept, management, venue, design, theme<br \/>\n<b>Training<\/b>\u00a0\u2013 communications, sales, team building, electronic marketing, technology, soft skills<br \/>\n<b>Recruitment<\/b> &#8211; needs analysis, shortlist, advertising, candidate selection, contract negotiation<br \/>\n<b>Consulting<\/b>\u00a0\u2013 marketing, trends, branding, identity, promotions, relationship management, integration<br \/>\n<b>Publications<\/b>\u00a0\u2013 digital &amp; paper newsletters, brochures, premiums, company materials, calendars<br \/>\n<b>Sales<\/b>\u00a0\u2013 business development, client presentations, materials, \u00a0contract negotiations<br \/>\n<b>Digital<\/b> \u2013 offline integration, internet, EDM, e-newsletters, strategies<br \/>\n<b>Communications<\/b> &#8211; facilitation, design, processes, templates<br \/>\n<b>Advertising<\/b> \u2013 review and improve materials and media plans<br \/>\n<b>Publishing<\/b> \u2013 custom publication for your target audience<br \/>\n<b>Agencies<\/b> \u2013 messaging coordination, creative briefs<br \/>\n<b>Materials<\/b> \u2013 business cards, brochures, templates<br \/>\n<b>Critique<\/b> \u2013 program\/materials review, ideas<\/p>\n<hr \/>\n<p><a href=\"http:\/\/kinzie.com\/fresh\/cxo-on-demand\/\">On Demand<\/a> | <a href=\"http:\/\/kinzie.com\/fresh\/profile\/\">Consulting<\/a> | <a href=\"https:\/\/kinzie.com\/fresh\/category\/publications\/\">Publications<\/a> | <a href=\"http:\/\/kinzie.com\/resume.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Resume<\/a> | <a href=\"http:\/\/kinzie.com\/business\/clients.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Clients<\/a> | <a href=\"http:\/\/kinzie.com\/fresh\/lets-talk\/\">Let&#8217;s talk<\/a><\/p>\n<p><a href=\"http:\/\/kinzie.com\/fresh\/wp-content\/uploads\/2016\/01\/business-services.jpg\" rel=\"attachment wp-att-346\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-346\" src=\"http:\/\/kinzie.com\/fresh\/wp-content\/uploads\/2016\/01\/business-services.jpg\" alt=\"business-services\" width=\"816\" height=\"1056\" srcset=\"https:\/\/kinzie.com\/fresh\/wp-content\/uploads\/2016\/01\/business-services.jpg 816w, https:\/\/kinzie.com\/fresh\/wp-content\/uploads\/2016\/01\/business-services-232x300.jpg 232w, https:\/\/kinzie.com\/fresh\/wp-content\/uploads\/2016\/01\/business-services-768x994.jpg 768w, https:\/\/kinzie.com\/fresh\/wp-content\/uploads\/2016\/01\/business-services-791x1024.jpg 791w\" sizes=\"auto, (max-width: 816px) 85vw, 816px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From ideas to implementation &#8212; get practical solutions for every budget My experience covers everything from non-profits, start-ups and small businesses to multinational media corporations launching their businesses in Asia. Following 8 years of non-profit experience in Canada, I arrived in Hong Kong and learned how business Chinese style. Since 2000, I have been providing &hellip; <a href=\"https:\/\/kinzie.com\/fresh\/expertise\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Expertise&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-343","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/kinzie.com\/fresh\/wp-json\/wp\/v2\/pages\/343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kinzie.com\/fresh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kinzie.com\/fresh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kinzie.com\/fresh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kinzie.com\/fresh\/wp-json\/wp\/v2\/comments?post=343"}],"version-history":[{"count":17,"href":"https:\/\/kinzie.com\/fresh\/wp-json\/wp\/v2\/pages\/343\/revisions"}],"predecessor-version":[{"id":1921,"href":"https:\/\/kinzie.com\/fresh\/wp-json\/wp\/v2\/pages\/343\/revisions\/1921"}],"wp:attachment":[{"href":"https:\/\/kinzie.com\/fresh\/wp-json\/wp\/v2\/media?parent=343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}