Business | Services
Sustainable Business – Holistic Communications
Make your life easier -- get professional support when you need it
I work with business owners, leaders and teams
on a contract basis, providing guidance on strategy, product and service development and launch, social media, publicity, promotions and events.
With 30 years of international experience in media, retail,
wellness, hospitality, advertising, entertainment, telecoms, finance, education,
my original solutions for your business are based on practical, hands-on
knowledge in a variety of environments.
Having started my career long before the internet, I have mastered the art of
integrating traditional communications programs with digital technology, knowing the best
channel to deliver a message to its target audience and creating compelling
content to satisfy their interest. As the founder and managing director of
HK heartbeat, my
professional network extends beyond our village across Asia and around the world
... naturally.
"I perceive your role as advising wisely - with practical sound advice. I
will need that in the near future again for the social networking
definitely. What you do is inject energy and can-do feelings, which is sooo
important in business! I also perceive that I'll need this regularly from
you in the next year." SME Owner
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Shorten
your to-do list and lighten your work load
today.
Contract | Initial Session | Hourly | Tasks
Expertise on demand
- Critique – program/materials review, ideas
- Promotions – product launch, events, publicity
- Agencies – messaging coordination, creative briefs
- Branding – identity, creation, process, strategy, review
- Newsletters – print & digital, strategy, platforms, design,
editorial plans
- Alliances – strategic partnerships, joint promotions &
sponsorships, network referrals
- Media – advertising and publicity strategy, media relations, news
releases, story angles
- Technology – electronic publishing, dbase design/management, web
strategy/production
- Writing – features, corporate, web content, news releases,
brochures, affidavits, proposal
- Events – conferences, seminars, fundraising, concept, management,
venue, design, theme
- Training – communications, sales, team building, electronic
marketing, technology, soft skills
- Recruitment – needs analysis, shortlist, advertising, candidate
selection, contract negotiation
- Consulting – marketing, trends, branding, identity, promotions,
relationship management, integration
- Sales – media sales, business development, client presentations,
materials, contract negotiations
- Publications – digital & paper newsletters, brochures, premiums,
company materials, calendars
- Digital – offline integration, internet, EDM, e-newsletters,
strategies
- Communications – facilitation, design, processes, templates
- Advertising – review and improve materials and media plans
- Publishing – custom publication for your target audience
- Materials – business cards, brochures, templates
If you don’t know where you are, a map won’t help.
If you don’t know where you’re going, any road will do.
Contract | Initial Session | Hourly | Tasks
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