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Projects | Articles | Publicity
Professional
Resume
Hong Kong Permanent Resident -- available on
contract
Profile
- Media and communications specialist with BScHec
(Consumer Studies) from
uSask
- Senior executive experienced in private and social organizations
from a variety of roles in Canada and Hong Kong
- Experience planning and integrating traditional and digital marketing
communications strategies and programs
- Community founder with a network of thousands of holistic businesses,
organizations and professionals
- Wellness industry market
intelligence and international network of broadcast media executives
- Event planner, host and collaborator creating memorable experiences and
brand exposure
Specialist Areas
Community Building, Content Development, Digital/Email
Marketing, Website Design, Corporate Communications, Media Relations, Publicity,
Sponsorship, Business Development, Executive Recruitment, Sales, Promotions,
Media Plans, Social Media Strategies, Event Management, Training/Workshops,
Presentations, Publication Design, Document Design/Editing, Writing, Publishing
Industries
Media Production, Telecommunications, Broadcasting,
Finance, Education, Logistics, Food & Beverage, Trade Publishing, Internet
Start-up, Public Relations, Outdoor Media, Retail / FMCG, Youth Leadership,
Professional Theatre, Gifts & Premiums, Health & Wellness, Natural Products,
Fashion Jewelry, Corporate Training, Public Sector, Event Management &
Production
Employment Experience
2000 - Owner at Connections Unlimited
| Projects |
Features
- Founder and independent publisher of
HK Heartbeat - natural
life in the fast lane
- Writing & Editing (eg, News Releases, Websites,
Newsletters, Brochures, Reports)
- Marketing & Promotions (eg, Marketing Plans, Business
Development Strategies)
- Customized Training & Workshops (eg, Social Media, Content
Management, Sustainability)
- Events (ie, Product Launch,
Media Conference, Presentations, Seminars, Self Empowerment)
- Consulting : external audits, internal reviews, market analysis, agency
services
- Revenue : advertising, membership, sponsorship, retail, digital,
ecommerce
- Strategy : integrated online and offline marketing communications
1998 - Director of Membership & Committee Affairs (Cable & Satellite
Broadcasting Association of Asia)
- Promoted trade membership to international television
industry
- Designed and launched regional Advertising Seminars in HK and Singapore
- Managed and promoted the annual regional
CASBAA Convention since
1995
- Organized board meetings, committee meetings, regional
exhibition participation
- Developed website and member relations materials (email
newsletter, directory)
- Trade media relations organizing interviews for board
members and handling sensitive industry issues
- Developed marketing communications materials, designed
membership database, negotiated sponsorships
Results : US$20,000 new membership sales
Members : Turner Broadcasting, BBC, Discovery Networks, PWC,
National Geographic, STAR TV, PCCW, Disney, HBO, Sony
Project Manager : Ad Seminars (HK & Singapore); Breakfast
with Ted Turner (HK); China Cable Operators Summit (Beijing)
Production Support : Annual
Industry Conference (Hong Kong '97, Singapore '98)
1997 - Sales & Marketing Director (Bang Productions Limited)
- Developed and produced in-house marketing and product packaging material
- Relationships with international television program buyers and
distributors
- International Licensing for documentary programming commissioned by
Discovery Networks
- Television ad barter sponsorship proposals for co-branding across Asia
- Managed relationships with international television program
buyers and distributors
Attendance : MIPAsia'97 '98, MIPTV'98 (Cannes), FilmArt '98
and MarCom Asia '98
Publicity : Coverage in MIPTV’98 Cannes dailies with
Discovery Channel Senior Executives
Results : annual sales of
US$221,000
1996 - Executive Recruitment Consultant (Morgan & Banks Limited - acquired
by Hudson)
- Launch and business development for Asia broadcasting industry division
- Asia media specialist responsible for sales and candidate placement
Results : Q1 revenue US$35,000; increased to US$100,000 in Q4
in first year
Clients : Sony Entertainment
Television, CNBC, MTV, Disney Television, STAR TV
1996 - Sales & Marketing Director (Cornerstone Associates Ltd - acquired by
Kagan / Media Partners Asia)
- Concept and strategy and ad sales for Asia Cable &
Satellite Directory
- Managed trade media relations, issued news releases
- Advised on the development of Asia Cable & Satellite World
magazine
Results : Advertising Revenue US$200,000
Clients : Media Development
Authority, CNN, CNBC, HBO, E! Entertainment Television, STAR TV
1995 - Sales & Marketing Manager / Designer (Pouvoirs de la Terre, France)
- Jewelry sourcing, product & package design, translation,
sales, trade shows
- Catalogue production and wholesale/retail sales in Asia and Europe
Publicity : Article with photo in Queenstown newspaper
Results : US$20,000 retail
market sales in 4 months
1992 - Marketing Communications Director (Jimmy's Kitchen Group - acquired
by Epicurean Group)
- Set up in-house marketing communications department
- Established relationships with retail and trade media
- Managed efficiencies for US$1.9 million annual budget
- Introduced quarterly newsletter for restaurant patrons
- Coordinated Promotions, fax service, surveys and special events
Results : Annual sales increase of 25% over 7 business units;
expanded database by 430% to 13,000
Project : Opening and launch
events of Jimmy's Sports Bar & Grill at Hong Kong Stadium
1992 - Account Director (Laykin Communications)
- Wrote news releases, organized events and arranged photo
shoots
Accounts : Hongkong Telecom (PCCW), Levis Strauss (FE) Ltd
Projects : HKT ISO9002 news release, first global retail shop
opening for Levis
Results : product photo coverage
for Levis in all major Chinese and English press
1989 - Marketing Communications Director (Canadian Arts Organizations)
- Managed communications for professional theatre, music
performances and festivals
- Developed marketing, sales and public relations strategies and
fundraising activities
- Produced brochures, posters, programmes and advertising
materials
- Negotiated corporate sponsorship contracts
Organizations : 25th Street Theatre, Playwrights' Workshop
Montreal, Centaur Theatre Montreal, Montreal Fringe Festival
Results : 10,000 paid patrons
for the Inaugural 5-day Saskatoon Fringe Festival in 1990 with 12 weeks planning
1988 - Marketing Communications Director (Keyano College Theatre, Canada)
- Managed marketing and publicity for professional artists
and community theatre company
- Produced event brochures and programmes in-house using
first generation Apple computer
Artists : Royal Winnipeg Ballet,
Edmonton Symphony Orchestra, Blue Rodeo, Valdy, Highway 101 (CMA award winners)
1987 - Communications Director (Fort McMurray Catholic Schools, Canada)
- Developed and managed internal and external communications
program
- Published staff newsletter, monthly news magazine and
program information brochures
- Edited and designed materials in-house using first
generation desktop publishing system
- Designed audio-visual presentations and organized special
events for staff and students
Results : Popular radio PSAs
written and recorded by students, introduced student art corporate greeting
cards
1984 - Youth Leadership Coordinator (4-H / Government of Saskatchewan,
Canada)
- Coordinated activities and communications as Northwest
Regional Manager for Saskatchewan 4-H Program
- Directed summer youth camping programs for members age 10-12 and
supervised counselors age 15-16
Results : Introduced volunteer job descriptions, recruited
local members to assist with administrative support
Projects : Developed and
presented ½ hour TV program; Chaperoned leaders for Leadership Development
Program in USA
Other Projects
1992 - Coordinated media relations and produced souvenir
programme for Inaugural Ice Hockey Tournament in Hong Kong
1992 - Programmed computerized communications system for
Ontario Credit Union Mastercard collections
1987 - Tax Consultant for H&R Block in Canada
1986 - Nutrition at Schools Program Coordinator for
Government of Alberta Publications
- Fresh HK : HK heartbeat mini-guies (Founder & Publisher)
- AsiaSpa Magazine (BluInc Media) Features : Eco-Awareness,
Yoga 101, Walking the Talk
- AsiaSpa Magazine (BluInc Media) Columns : Aging,
Resolutions, Green TIps, Spiritual Life, Exercise, Stress
- Parenting Magazine (PPP Company) Water Wise (Feature)
- The Hong Kong Natural Life Directory (Founder & Publisher)
- Penton Media Ltd Chinese Medicine Enjoying Good Health
(Feature)
- The Source (Creation Ltd) : The
Dating Game (Feature)
Education
Bachelor of Science in Consumer
Studies at University of Saskatchewan (self-financed) 1980-1984
Conferences
- Presenter (Digital Integration) at Asia Business Forum
Digital Marketing Conference in Hong Kong (2008)
- Presenter (Marketing to Start your own Business) at WBOC
Seminar in Hong Kong (2007)
- Moderator at Internet World Asia in Hong Kong (2000)
Membership & Activities
- Christina Noble Children’s Foundation (Communications
Support)
- Living Islands Movement (Executive Committee)
- Clear the Air (Executive Committee)
- Women Business Owner’s Club (Roundtable Coordinator)
- Earthday - Hong Kong - Inaugural (Steering Committee)
- Cable & Satellite Broadcasting Association of Asia
(Conference Committee)
- American Chamber of Commerce in HK (Communications
Committee)
- Canadian Chamber of Commerce in Hong Kong (Founding
Entrepreneurs' Committee)
- Canadian Club of Hong Kong (Executive Committee)
- International Association of
Business Communicators (Membership Committee)
Summary
2017 - Executive Producer for AAJA-Asia Media
Conference
2016 - Media partner for
NOPA and
LOHAS trade events
2015 - Launched health & wellness market for
HK Beach 5s
2014 - Reviewed and updated website for
Red Doors
2013 - Launched
Fresh HK
- heartbeat mini-guides
2014 - Edited presentation and coached
Kumi Masunaga for TEDx
2013 - Edited English materials for nutraceutical cosmetics
brand
2013 - Prepared business one-sheet guide for
Insight Pty
2013 - Market research for Asia's first 3D Printing event
2013 - Created and published
Natural Health in Hong Kong
2012 - Provided re-branding and marketing support for
TALOS
Luxury Watches
2012 - Developed community strategy and set up social media (Facebook,
Twitter) for Insight Pty
2012 - Created online presence for
KNEF education
charity (website,
payment, facebook, blogs)
2012 - Published
The
Natural Hong Kong Directory by heartbeat
2011 : Advisory for 10th Anniversary Conference of
Association for Sustainable Finance in Asia
2010 - Speech Writing for Red Edge (marketing agency)
2010 - Business Plan (new local retail shop)
2010 - Sales & Marketing for Milton Lake Lodge (fly-in fishing operator)
2010 : Business
& communications services for Freedom Coaching (Glynis Ferguson)
2009 : Hong Kong launch marketing plan for DT (HK) Ltd (Edible Arrangements)
2009 – HK Media Launch Event for The Reconnection (Dr Eric Pearl)
2008 : Asia Pacific Capital Markets Handbook sales launch for Euromoney
Yearbooks
2008 : Asia Digital Marketing Association Contract - Launch
Ad Sales for ADMA Yearbook
2008 - Leads generation training for Saphire International
(China cotton manufacturer)
2008 - Business Plan Development for China Business Consulting Ltd
2008 - Sales & Marketing Advisory for Lifestyle Fitness (gym)
2008 - Website Content for PC Image (consultancy)
2007 - Email Marketing for Corporate Adventures (training company)
2007 : Website and Newsletter Content for Rebound Internet
Services
2007 - Web Content & Marketing for 3dom / Sacred World Journeys
(training and
coaching business)
2006 : E-Newsletter Copywriter for Conrad Hong Kong
2006 – Hong Kong Product Launch Event for Paua Group (South China Cosmetics)
2006 : Sales & Marketing Editor for MCI Group (EventClicks)
2006 – Publicity for The Art of Living in Hong Kong
(non-profit)
2005 : Project Manager for Multimedia Innovation Centre
at Cyberport for Hong Kong Polytechnic University
2005 - Business Development Strategy & Marketing Materials for InteliBuild Ltd
3D (industrial design)
2004 : Sales and Marketing to launch helicopter banner
advertising in Hong Kong for HeliAds
2003 : Cross-cultural Team Building for Intercultural
Exchanges Limited
2003 : The Hong Kong Natural
Life Directory (Founder & Publisher)
2003 - Project Manager for Humanity's Team Centre (China) Ltd (Neale Donald
Walsh Seminar)
2003 – Fundraising for Kublais Kahn II Adventure Team retracing Marco Polo’s
journey from China to Europe
2003 - Business, Sales & Marketing Consulting for Out of The Box offering Edward
de Bono programs
2003 – Sales Promotions for Transworld Consultants representing Daniel Kertcher
(training seminars)
2003 - Marketing & sales strategy and materials for launch of Taste HK
(discount
dining book)
2003 - Marketing strategy and materials for launch of Mark Karlsson
(coaching
business)
2002 : HK Sales and Marketing for Success Resources (Anthony
Robbins Seminar in Singapore)
2001 : Asia Event Sponsorship for The Conference Board
2000 : Published Lifestyle Magazine for Creation
2000 : Asia News Release Editor for Tandberg Television
(Digital Technology)
2000 : Candidate Retention Program for Korn Ferry (FutureStep
(HK) Ltd
2000 : Advertising Revenue Strategy for SportsNetGlobal
(Sports Portal Internet Start-up)
1998 : Membership & Committee Affairs at Cable & Satellite
Broadcasting Association of Asia
1997 : International Sales & Marketing Director at Bang
Productions (Discovery Networks)
1996 : Executive Search Consultant at Hudson (Morgan &
Banks)
1995 : Regional Ad Sales – CASBAA Directory (First Edition)
at Cornerstone Associates (MPA)
1992 : Marketing Communications Director at HK Jimmy’s
Kitchen Group (Epicurean Group)
1992 : Account Director (PCCW, Levis) at Laykin
Communications
1992 : Credit Collections Materials for Ontario Credit
Union (MasterCard) Consultant
1991 : Marketing Manager at Hellmann Logistics (Benair)
1991 : Corporate Fundraising Manager at Centaur Theatre
Montreal Project
1991 : Marketing Communications Manager at Playwrights'
Workshop Montreal
1989 : Marketing Director at 25th Street Theatre
1988 : Marketing Communications at Keyano Theatre Director
1987 : Communications Director at Fort McMurray
Catholic Board of Education
1987 : Peer Support Program Materials Editor at Alberta
Alcohol & Drug Abuse Commission
1986 : Promotions Coordinator at Saskatoon Exhibition in
Canada
1984 : Regional 4-H
Coordinator at Government of Saskatchewan
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