creative | original | intuitive | practical | engaging | connected

Home | Contact | Resume | Media | Design | HK heartbeat | Updates


Projects | Articles | Publicity

Professional Resume

Hong Kong Permanent Resident available on contract

Profile

  • Media and communications specialist with BSc (Consumer Studies) from established Canadian University
  • Senior executive experienced in private and social organizations from a variety of roles in Canada and Hong Kong
  • Experience planning and integrating traditional and digital marketing communications strategies and programs
  • Community founder with a network of thousands of holistic businesses, organizations and professionals
  • Wellness industry market intelligence and international network of broadcast media executives
  • Event planner, host and collaborator creating memorable experiences and brand exposure

Specialist Areas

Community Building, Content Development, Digital/Email Marketing, Website Design, Corporate Communications, Media Relations, Publicity, Sponsorship, Business Development, Executive Recruitment, Sales, Promotions, Media Plans, Social Media Strategies, Event Management, Training/Workshops, Presentations, Publication Design, Document Design/Editing, Writing, Publishing

Industries

Media Production, Telecommunications, Broadcasting, Finance, Education, Logistics, Food & Beverage, Trade Publishing, Internet Start-up, Public Relations, Outdoor Media, Retail / FMCG, Youth Leadership, Professional Theatre, Gifts & Premiums, Health & Wellness, Natural Products, Fashion Jewelry, Corporate Training, Public Sector, Event Management

Employment Experience

2000 - Owner at Connections Unlimited | Projects | Features

  • Founder and independent publisher of HK Heartbeat - natural life in the fast lane
  • Writing & Editing (eg, News Releases, Websites, Newsletters, Brochures, Reports)
  • Marketing & Promotions (eg, Marketing Plans, Business Development Strategies)
  • Customized Training & Workshops (eg, Social Media, Content Management, Sustainability)
  • Events (ie, Product Launch, Media Conference, Presentations, Seminars)
  • Consulting : review programs to identify what's working and what isn't
  • Revenue : offer new insights for revenue generation with out-of-the-box ideas
  • Strategy : maximize marketing communications investment, including social media

1998 - Director of Membership & Committee Affairs (Cable & Satellite Broadcasting Association of Asia)

  • Promoted trade membership to international television industry
  • Created the Advertising Seminars and supported the CASBAA Convention
  • Organized board meetings, committee meetings, regional exhibition participation
  • Developed website and member relations materials (email newsletter, directory)
  • Trade media relations organizing interviews for board members and handling sensitive industry issues
  • Developed marketing communications materials, designed membership database, negotiated sponsorships

Results : US$20,000 new membership sales

Members : Turner Broadcasting, BBC, Discovery Networks, PWC, National Geographic, STAR TV, PCCW, Disney, HBO, Sony

Project Manager : Ad Seminars (HK & Singapore); Breakfast with Ted Turner (HK); China Cable Operators Summit (Beijing)

Production Support : Annual Industry Conference (Hong Kong '97, Singapore '98)

1997 - Sales & Marketing Director (Bang Productions Limited)

  • Developed and produced in-house marketing and product packaging material
  • Relationships with international television program buyers and distributors
  • International Licensing for documentary programming commissioned by Discovery Networks
  • Television ad barter sponsorship proposals for co-branding across Asia
  • Managed relationships with international television program buyers and distributors

Attendance : MIPAsia'97 '98, MIPTV'98 (Cannes), FilmArt '98 and MarCom Asia '98

Publicity : Coverage in MIPTV’98 Cannes dailies with Discovery Channel Senior Executives

Results : annual sales of US$221,000

1996 - Executive Recruitment Consultant (Morgan & Banks Limited - acquired by Hudson)

  • Launch and business development for Asia broadcasting industry division
  • Asia media specialist responsible for sales and candidate placement

Results : Q1 revenue US$35,000; increased to US$100,000 in Q4 in first year

Clients : Sony Entertainment Television, CNBC, MTV, Disney Television, STAR TV

1996 - Sales & Marketing Director (Cornerstone Associates Ltd - acquired by Kagan / Media Partners Asia)

  • Concept and strategy and ad sales for Asia Cable & Satellite Directory
  • Managed trade media relations, issued news releases
  • Advised on the development of Asia Cable & Satellite World magazine

Results : Advertising Revenue US$200,000

Clients : Media Development Authority, CNN, CNBC, HBO, E! Entertainment Television, STAR TV

1995 - Sales & Marketing Manager / Designer (Pouvoirs de la Terre, France)

  • Jewelry sourcing, product & package design, translation, sales, trade shows
  • Catalogue production and wholesale/retail sales in Asia and Europe

Publicity : Article with photo in Queenstown newspaper

Results : US$20,000 retail market sales in 4 months

1992 - Marketing Communications Director (Jimmy's Kitchen Group - acquired by Epicurean Group)

  • Set up in-house marketing communications department
  • Established relationships with retail and trade media
  • Managed efficiencies for US$1.9 million annual budget
  • Introduced quarterly newsletter for restaurant patrons
  • Coordinated Promotions, fax service, surveys and special events

Results : Annual sales increase of 25% over 7 business units; expanded database by 430% to 13,000

Project : Opening and launch events of Jimmy's Sports Bar & Grill at Hong Kong Stadium

1992 - Account Director (Laykin Communications)

  • Wrote news releases, organized events and arranged photo shoots

Accounts : Hongkong Telecom (PCCW), Levis Strauss (FE) Ltd

Projects : HKT ISO9002 news release, first global retail shop opening for Levis

Results : product photo coverage for Levis in all major Chinese and English press

1989 - Marketing Communications Director (Canadian Arts Organizations)

  • Managed communications for professional theatre, music performances and festivals
  • Developed marketing, sales and public relations strategies and fundraising activities
  • Produced brochures, posters, programmes and advertising materials
  • Negotiated corporate sponsorship contracts

Organizations : 25th Street Theatre, Playwrights' Workshop Montreal, Centaur Theatre Montreal, Montreal Fringe Festival

Results : 10,000 paid patrons for the Inaugural 5-day Saskatoon Fringe Festival in 1990 with 12 weeks planning

1988 - Marketing Communications Director (Keyano College Theatre, Canada)

  • Managed marketing and publicity for professional artists and community theatre company
  • Produced event brochures and programmes in-house using first generation Apple computer

Artists : Royal Winnipeg Ballet, Edmonton Symphony Orchestra, Blue Rodeo, Valdy, Highway 101 (CMA award winners)

1987 - Communications Director (Fort McMurray Catholic Schools, Canada)

  • Developed and managed internal and external communications program
  • Published staff newsletter, monthly news magazine and program information brochures
  • Edited and designed materials in-house using first generation desktop publishing system
  • Designed audio-visual presentations and organized special events for staff and students

Results : Popular radio PSAs written and recorded by students, introduced student art corporate greeting cards

1984 - Youth Leadership Coordinator (4-H / Government of Saskatchewan, Canada)

  • Coordinated activities and communications as Northwest Regional Manager for Saskatchewan 4-H Program
  • Directed summer youth camping programs for members age 10-12 and supervised counselors age 15-16

Results : Introduced volunteer job descriptions, recruited local members to assist with administrative support

Projects : Developed and presented ½ hour TV program; Chaperoned leaders for Leadership Development Program in USA

Other Projects

1992 - Coordinated media relations and produced souvenir programme for Inaugural Ice Hockey Tournament in Hong Kong

1992 - Programmed computerized communications system for Ontario Credit Union Mastercard collections

1987 - Tax Consultant for H&R Block in Canada

1986 - Nutrition at Schools Program Coordinator for Government of Alberta

Publications

  • Fresh HK : HK heartbeat mini-guies (Founder & Publisher)
  • AsiaSpa Magazine (BluInc Media) Features : Eco-Awareness, Yoga 101, Walking the Talk
  • AsiaSpa Magazine (BluInc Media) Columns : Aging, Resolutions, Green TIps, Spiritual Life, Exercise, Stress
  • Parenting Magazine (PPP Company) Water Wise (Feature)
  • The Hong Kong Natural Life Directory (Founder & Publisher)
  • Penton Media Ltd Chinese Medicine Enjoying Good Health (Feature)
  • The Source (Creation Ltd) : The Dating Game (Feature)

Education

Bachelor of Science in Consumer Studies at University of Saskatchewan (self-financed) 1980-1984

Conferences

  • Presenter (Digital Integration) at Asia Business Forum Digital Marketing Conference in Hong Kong (2008)
  • Presenter (Marketing to Start your own Business) at WBOC Seminar in Hong Kong (2007)
  • Moderator at Internet World Asia in Hong Kong (2000)

Membership & Activities

  • Christina Noble Children’s Foundation (Communications Support)
  • Living Islands Movement (Executive Committee)
  • Clear the Air (Executive Committee)
  • Women Business Owner’s Club (Roundtable Coordinator)
  • Earthday - Hong Kong - Inaugural (Steering Committee)
  • Cable & Satellite Broadcasting Association of Asia (Conference Committee)
  • American Chamber of Commerce in HK (Communications Committee)
  • Canadian Chamber of Commerce in Hong Kong (Founding Entrepreneurs' Committee)
  • Canadian Club of Hong Kong (Executive Committee)
  • International Association of Business Communicators (Membership Committee)

Summary

2016 - Media partner for NOPA and LOHAS trade events

2015 - Launched health & wellness market for HK Beach 5s

2014 - Reviewed and updated website for Red Doors

2013 - Launched Fresh HK - heartbeat mini-guides

2014 - Edited presentation and coached Kumi Masunaga for TEDx

2013 - Edited English materials for nutraceutical cosmetics brand

2013 - Prepared business one-sheet guide for Insight Pty

2013 - Market research for Asia's first 3D Printing event

2013 - Created and published Natural Health in Hong Kong

2012 - Provided re-branding and marketing support for TALOS Luxury Watches

2012 - Developed community strategy and set up social media (Facebook, Twitter) for Insight Pty

2012 - Created online presence for KNEF education charity (website, payment, facebook, blogs)

2012 - Published The Natural Hong Kong Directory by heartbeat

2011 : Advisory for 10th Anniversary Conference of Association for Sustainable Finance in Asia

2010 - Speech Writing for Red Edge (marketing agency)

2010 - Business Plan (new local retail shop)

2010 - Sales & Marketing for Milton Lake Lodge (fly-in fishing operator)

2010 : Business & communications services for Freedom Coaching (Glynis Ferguson)

2009 : Hong Kong launch marketing plan for DT (HK) Ltd (Edible Arrangements)

2009 – HK Media Launch Event for The Reconnection (Dr Eric Pearl)

2008 : Asia Pacific Capital Markets Handbook sales launch for Euromoney Yearbooks

2008 : Asia Digital Marketing Association Contract - Launch Ad Sales for ADMA Yearbook

2008 - Leads generation training for Saphire International (China cotton manufacturer)

2008 - Business Plan Development for China Business Consulting Ltd

2008 - Sales & Marketing Advisory for Lifestyle Fitness (gym)

2008 - Website Content for PC Image (consultancy)

2007 - Email Marketing for Corporate Adventures (training company)

2007 : Website and Newsletter Content for Rebound Internet Services

2007 - Web Content & Marketing for 3dom / Sacred World Journeys (training and coaching business)

2006 : E-Newsletter Copywriter for Conrad Hong Kong

2006 – Hong Kong Product Launch Event for Paua Group (South China Cosmetics)

2006 : Sales & Marketing Editor for MCI Group (EventClicks)

2006 – Publicity for The Art of Living in Hong Kong (non-profit)

2005 : Project Manager for Multimedia Innovation Centre at Cyberport for Hong Kong Polytechnic University

2005 - Business Development Strategy & Marketing Materials for InteliBuild Ltd 3D (industrial design)

2004 : Sales and Marketing to launch helicopter banner advertising in Hong Kong for HeliAds

2003 : Cross-cultural Team Building for Intercultural Exchanges Limited

2003 : The Hong Kong Natural Life Directory (Founder & Publisher)

2003 - Project Manager for Humanity's Team Centre (China) Ltd (Neale Donald Walsh Seminar)

2003 – Fundraising for Kublais Kahn II Adventure Team retracing Marco Polo’s journey from China to Europe

2003 - Business, Sales & Marketing Consulting for Out of The Box offering Edward de Bono programs

2003 – Sales Promotions for Transworld Consultants representing Daniel Kertcher (training seminars)

2003 - Marketing & sales strategy and materials for launch of Taste HK (discount dining book)

2003 - Marketing strategy and materials for launch of Mark Karlsson (coaching business)

2002 : HK Sales and Marketing for Success Resources (Anthony Robbins Seminar in Singapore)

2001 : Asia Event Sponsorship for The Conference Board

2000 : Published Lifestyle Magazine for Creation

2000 : Asia News Release Editor for Tandberg Television (Digital Technology)

2000 : Candidate Retention Program for Korn Ferry (FutureStep (HK) Ltd

2000 : Advertising Revenue Strategy for SportsNetGlobal (Sports Portal Internet Start-up)

1998 : Membership & Committee Affairs at Cable & Satellite Broadcasting Association of Asia

1997 : International Sales & Marketing Director at Bang Productions (Discovery Networks)

1996 : Executive Search Consultant at Hudson (Morgan & Banks)

1995 : Regional Ad Sales – CASBAA Directory (First Edition) at Cornerstone Associates (MPA)

 1992 : Marketing Communications Director at HK Jimmy’s Kitchen Group (Epicurean Group)

1992 : Account Director (PCCW, Levis) at Laykin Communications

1992 : Credit Collections Materials for Ontario Credit Union (MasterCard) Consultant

1991 : Marketing Manager at Hellmann Logistics (Benair)

1991 : Corporate Fundraising Manager at Centaur Theatre Montreal Project

1991 : Marketing Communications Manager at Playwrights' Workshop Montreal

1989 :  Marketing Director at 25th Street Theatre

1988 : Marketing Communications at Keyano Theatre Director

1987 :  Communications Director at Fort McMurray Catholic Board of Education

1987 : Peer Support Program Materials Editor at Alberta Alcohol & Drug Abuse Commission

1986 : Promotions Coordinator at Saskatoon Exhibition in Canada

1984 :  Regional 4-H Coordinator at Government of Saskatchewan


Get in touch.