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Contracts & Projects
2015 - Created health & wellness market for
HK Beach 5s
2014 - Reviewed and updated website for
Red Doors
2014 - Edited presentation and coached
Kumi Masunaga for TEDx
2013 - Edited English materials for nutraceutical cosmetics
brand
2013 - Prepared business one-sheet guide for
Insight Pty
2013 - Market research for Asia's first 3D Printing event
2012 - Provided re-branding and marketing support for
TALOS
Luxury Watches
2012 - Developed community strategy and set up social media (Facebook,
Twitter) for Insight Pty
2012 - Created online presence for
KNEF education
charity (website,
payment, facebook, blogs)
2012 - Published
The
Natural Hong Kong Directory by heartbeat
2011 - Advisory and Communications Services for
ASrIA 10th
Anniversary Conference
2011 - Product development, newsletter, website upgrade,
content and marketing for Freedom Coaching
2010 - Speech Writing for Red Edge (marketing agency)
2010 - Business Plan (new local retail shop)
2010 - Sales & Marketing for Milton Lake Lodge (fly-in fishing operator)
2009 – HK Media Launch Event for The Reconnection (Dr Eric Pearl)
2008 - Trade Sales & Marketing brainstorming session for Saphire International
(China cotton manufacturer)
2008 - Business Plan Development for China Business Consulting Ltd
2008 - Sales & Marketing Advisory for Lifestyle Fitness (gym)
2008 - Website Content for PC Image (consultancy)
2007 - Web Content & Marketing for 3dom / Sacred World Journeys
(training and
coaching business)
2007 - Email Marketing for Corporate Adventures (training company)
2006 – Hong Kong Product Launch Event for Paua Group (South China Cosmetics)
2006 – Publicity for The Art of Living in Hong Kong
(non-profit)
2005 - Business Development Strategy & Marketing Materials for InteliBuild Ltd
3D (industrial design)
2003 - Project Manager for Humanity's Team Centre (China) Ltd (Neale Donald
Walsh Seminar)
2003 – Fundraising for Kublais Kahn II Adventure Team retracing Marco Polo’s
journey from China to Europe
2003 - Business, Sales & Marketing Consulting for Out of The Box offering Edward
de Bono programs
2003 – Sales Promotions for Transworld Consultants representing Daniel Kertcher
(training seminars)
2003 - Marketing & sales strategy and materials for launch of Taste HK
(discount
dining book)
2003 - Marketing strategy and materials for launch of Mark Karlsson
(coaching
business)
2003 - Marketing & business strategy and materials for launch Magical Life
(coaching business)
2002 - Marketing strategy and materials for launch of Silver Lining
(coaching
business)
2002 - Marketing strategy and materials for launch of MJ Consulting
(coaching
business)
2001 - Moderator for Internet World Asia Conference
2001 - Production and marketing advisory for ACNielsen AdForum
2000 - Web Content Development for Dots & Loops
2000 - Online Ticketing for Internet Start-up by Groove Street Interactive
Details
- Advised on media sponsorship; reviewed sponsorship
proposals
- Developed ticketing sales and pricing strategy and
promotional materials
- Advised on venue negotiations, association partnerships and
co-branding promotions
Results : Successfully introduced awards dinner venue sponsor
(The Four Seasons) and event planner
Asia Digital Marketing Association, Hong Kong (ADMA)
- Introduced membership/ad packages to generate
revenue - Set rates and developed media kit to launch
print advertising sales - Designed and wrote email
promotional campaign to attract advertisers - Approached,
presented and negotiated contracts with regional digital businesses
Clients : eBay, McCann Worldgroup, USA TODAY, Yahoo! Asia, Adobe, Time Inc,
Fortune Results : Achieved
US$43,700 in 6 weeks of sales activities
DT (HK) Ltd, Hong Kong (
Edible Arrangements):
Marketing communications and planning for HK franchise launch
- Developed marketing strategy and communications plan
- Prepared media plan and
negotiated contracts for pre-launch print advertising campaign
Freedom Coaching:
Re-branding, product development, image review, integrated communications strategy
Event Clicks (MCI Group) : write copy for new website and sales materials; update
media contact database - Updated content for sales collaterals and website and news release to launch
new website
- Provided feedback on sales and marketing materials, cleaned up publicity
database, identified internet listing opportunities
Results : "Kinzie... I love it!! its very personal & straight from the heart"
Aniza Acquavella, EventClicks
Treasure Island Group
: source and set up email publishing system, train team, re-design website home
page - With some basic training, the team is now managing
their own mailing list and sending out program announcements Results : clean data list targeted for specific business units with new
template and introductory message
Results : "All very exciting ... I like the impact of the new look." Adrienne
Ng, Owner Oi Ling
Fine Chinese Antiques : manage marketing communications
strategy for business merger
Results : "Brilliant ... Now I've got a great set of templates
and lots of great ideas." Phil
Smyth, Gallery Owner
 Hong Kong Polytechnic
University
(School of Design)
:
MERECL Project Manager - Project Manager for building of Multimedia Innovation Centre at Cyberport
- Researched requirements, managed design and planned building works for
building site
- Coordinated content for website, marketing materials, course outlines and
promotional activities
Results : Open-plan design received positive feedback and comments from senior
staff and commercial partners
Results : move-in to
new Cyberport offices on deadline and under budget
www.merecl.com
HeliAds
: Sales/Marketing/PR launch for helicopter-towed banner
advertising
www.heliads.com.hk - Worked with founder to launch helicopter banner advertising in Hong Kong
harbour
- Performed cost analysis and market research to determine profit margins and
set advertising rates
- Developed and wrote sales and marketing content for website, sales
collaterials and presentation materials
- Presented the new outdoor media platforms to advertising agencies, media
buyers and corporate clients
- Wrote and distributed news release to generate media coverage during inaugural
commercial flight
Results : Landed HK$1 million contract for Henderson Land
Results : Ming Pao with photo, SCMP with photo, Media
Magazine, TVB Money Magazine
Euromoney
Yearbooks : launch advertising sales for annual
Asia-Pacific Capital Markets Handbook - Asia sales representative for first edition of the Asia Pacific Capital
Markets Handbook
- Developed materials and pitched editorial/display advertising packages to
senior finance executives
MISSING: Ani Ashekian
:
Volunteered to coordinate media awareness in search for Canadian woman missing in HK Organic Express Unlimited
- Review and edit customer service materials for newly launched HK organic
food delivery business
- Prepare marketing communications strategy for business development and revenue
generation
Success Resources
- Developed promotions strategy to sell tickets in Hong Kong for Anthony
Robbins seminar in Singapore
- Negotiated travel package including hotel accommodation and airline tickets to
facilitate ticket sales
- Organized and promoted series of promotional events to attract prospective
buyers and generate sales
Results : Attracted 102 participants from Hong Kong for the 2-day seminar
Creation Ltd
- Re-designed lifestyle publication and re-branded for launch
- Supervised editor and designer, managed production and distribution, developed
and sold advertising packages
Results : Published 3 issues on
schedule and on budget with part time editor and designer
Korn Ferry (FutureStep (HK) Ltd)
- Developed candidate retention program for executive recruitment start-up
- Prepared value-added information services to maintain candidate interest for
consultants
- Designed contact management process to deliver career and job-hunting advice
to prospective candidates
Tandberg Television
- Edited trade news releases for digital communications equipment supplier
for Asia market
- Coordinated trade interviews and media coverage at Beijing Cable Summit
- Conducted market research and provided market intelligence on China cable
market
SportsNetGlobal
- Developed advertising and sponsorship strategy for sports portal internet
start-up casualty
- Identified revenue streams and calculated revenue projections for national,
regional and global markets
- Created sponsorship products and sales packages for presentation to
advertisers and sports management companies
Milton Lake Lodge:
Sales campaign review resulting in engaging social media campaign for the new owners
The Speakmans in Hong Kong:
Created HK promotional campaign -- "Upgrade your Life with The Speakmans"
Christina Noble Children's Foundation:
pro-bono media/marketing/event consulting for awareness & fundraising
AW Lake Spa Consulting Pte Ltd :
provide consulting services to generate B2B and consumer media exposure
The Reconnection : support local promoter to coordinate News Conference for Dr. Eric Pearl in Hong Kong
Results :
180 media invites, materials in less than 3 days; secured 22 personal guests
in under 18 hours
Golf Hideaway
: provide consulting services to support launch of indoor driving range and
member club
Sacred World Journeys
: copywriting for website promoting international
personal growth adventure tours
Results : delivered 12 pages of compelling and creative content within 14
days
www.sacredworldjourneys.com
Civic-Exchange :
facilitate discussion on regional air pollution at Public Health Health Forum
Results : student from our break-out group credited with the quote of the day
www.cleanairnetwork.com
Sapphire International : provide
consulting services to support sales team for organic cotton manufacturer
Asia Digital
Marketing Association : launch advertising sales for
annual Asia-Pacific Digital Marketing Yearbook
Results : set rates;
created member packages; generated USD48,000 sales in 4 weeks
www.asiadma.com
PC Image Consulting :
provide marketing advice and write copy for new website
Results : completed 28 pages of content within 5 days
www.pcimage.com.hk
AsiaSpa Magazine :
contributing writer - feature articles for luxury lifestyle magazine
Results : regularly contributor, introduced Tip
Tips series ie. "Top 10 Tips for Rapid Aging"
www.asiaspa.com
Art of Living : Promotion and publicity for H.H. Sri Sri Ravi Shankar
first visit to Hong Kong
Results : Full page article in SCMP, 26 VIP
seminar guests
Effortless Prosperity
: Promotion, publicity and seminar for Bijan's first visit to Hong Kong
Results :
100 seminar guests, full page SCMP article, Interviews/coverage with Sing Tao &
Apple Daily
Tandberg
Television
: Edit technical media releases; attend
regional tradeshows; media relations
Results : industry trade interviews, Singapore & Beijing
Cable Broadcasting Trade Shows
www.tandberg.com
Bid For A Bachelor
: Organizer 2004 charity auction
(raised HK$200,000)
Results : ? hour program TVB Pearl Report, SCMP, HK standard
Kublais Kahn II
: Fundraising for German voyagers
retracing Marco Polo's journey
Results : SCMP Sunday Post 2/3 page article (page 3) with
photo; CitySeen with photo
Neale
Donald Walsh
: Event organizer for personal growth seminar
in Hong Kong
Results : SCMP full page article with photo; 60
participants for 2-day event
Success Resources Singapore
: HK support to organize,
program and market previews for UPW with Tony Robbins
Results : 1,300 prospects database; 6 previews; 100 participants +
35 travel packages for 3-day Singapore event
The Conference Board
: Project Director, Asia Regional
Conferences www.conference-board.org
FutureStep (HK) Ltd / Korn Ferry
:
Candidate management
program (recruitment)
www.futurestep.com
ACNielsen
:
AdForum Production and marketing assistance
www.acnielsen.com
Penton Media Ltd
:
commission to write article for
trade journal
www.functionalingredientsmag.com
Internet World Asia
:
Seminar moderator
Creation Ltd
:
Develop and publish The Source
lifestyle magazine
Earthday
:
Public relations strategy and event
sponsorship support
SportsNetGlobal.com
:
Advertising & sponsorship revenue
strategy for internet start-up (sports network) |
