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Contracts & Projects

Business | Services | Projects | Articles | Publicity | Clients

  • Published Fresh HK by HK heartbeat

  • Launched health & wellness market for HK Beach 5s

  • Reviewed and updated website and communications for Red Doors

  • Edited presentation and coached Kumi Masunaga for TEDx

  • Edited English materials for nutraceutical cosmetics brand

  • Prepared business one-sheet guide for Insight Pty

  • Market research for Asia's first 3D Printing event

  • Provided re-branding and marketing support for TALOS Luxury Watches

  • Developed community strategy and set up social media (Facebook, Twitter) for Insight Pty

  • Created online presence for KNEF education charity (website, payment, facebook, blogs)

  • Published The Natural Hong Kong Directory by HK heartbeat

  • Advisory and Communications Services for ASrIA 10th Anniversary Conference

  • Product development, newsletter, website upgrade, content and marketing for Freedom Coaching

  • Speech Writing for Red Edge (marketing agency)

  • Business Plan (new local retail shop)

  • Sales & Marketing for Milton Lake Lodge (fly-in fishing operator)

  • HK Media Launch Event for The Reconnection (Dr Eric Pearl)

  • Trade Sales & Marketing brainstorming session for Saphire International (China cotton manufacturer

  • Business Plan Development for China Business Consulting Ltd

  • Sales & Marketing Advisory for Lifestyle Fitness (gym)

  • Website Content for PC Image (consultancy)

  • Web Content & Marketing for 3dom / Sacred World Journeys (training and coaching business)

  • Email Marketing for Corporate Adventures (training company)

  • Hong Kong Product Launch Event for Paua Group (South China Cosmetics)

  • Publicity for Sri Sri Ravi Shankar (The Art of Living) Visit to Hong Kong (non-profit)

  • Business Development Strategy & Marketing Materials for InteliBuild Ltd 3D (industrial design)

  • Project Manager for Humanity's Team Centre (China) Ltd (Neale Donald Walsh Seminar)

  • Fundraising for Kublais Kahn II Adventure Team retracing Marco Polo’s journey from China to Europe

  • Business, Sales & Marketing Consulting for Out of The Box offering Edward de Bono programs

  • Sales Promotions for Transworld Consultants representing Daniel Kertcher (training seminars)

  • Marketing & sales strategy and materials for launch of Taste HK (discount dining book)

  • Marketing strategy and materials for launch of Mark Karlsson (coaching business)

  • Marketing & business strategy and materials for launch Magical Life (coaching business)

  • Marketing strategy and materials for launch of Silver Lining (coaching business)

  • Marketing strategy and materials for launch of MJ Consulting (coaching business)

  • Moderator for Internet World Asia Conference

  • Production and marketing advisory for ACNielsen AdForum

  • Online Ticketing for Internet Start-up by Groove Street Interactive

Details

Association for Sustainable & Responsible Investing in Asia: Marketing support for 10th Anniversary Conference

- Advised on media sponsorship; reviewed sponsorship proposals

- Developed ticketing sales and pricing strategy and promotional materials

- Advised on venue negotiations, association partnerships and co-branding promotions

Results : Successfully introduced awards dinner venue sponsor (The Four Seasons) and event planner

Asia Digital Marketing Association, Hong Kong (ADMA)

- Introduced membership/ad packages to generate revenue

- Set rates and developed media kit to launch print advertising sales

- Designed and wrote email promotional campaign to attract advertisers

- Approached, presented and negotiated contracts with regional digital businesses

Clients : eBay, McCann Worldgroup, USA TODAY, Yahoo! Asia, Adobe, Time Inc, Fortune

Results : Achieved US$43,700 in 6 weeks of sales activities

DT (HK) Ltd, Hong Kong ( Edible Arrangements): Marketing communications and planning for HK franchise launch

- Developed marketing strategy and communications plan

- Prepared media plan and negotiated contracts for pre-launch print advertising campaign

Freedom Coaching: Re-branding, product development, image review, integrated communications strategy

Event Clicks (MCI Group) : write copy for new website and sales materials; update media contact database

- Updated content for sales collaterals and website and news release to launch new website

- Provided feedback on sales and marketing materials, cleaned up publicity database, identified internet listing opportunities

Results : "Kinzie... I love it!! its very personal & straight from the heart" Aniza Acquavella, EventClicks

Treasure Island Group : source and set up email publishing system, train team, re-design website home page

- With some basic training, the team is now managing their own mailing list and sending out program announcements

Results : clean data list targeted for specific business units with new template and introductory message

Results : "All very exciting ... I like the impact of the new look." Adrienne Ng, Owner

Oi Ling Fine Chinese Antiques : manage marketing communications strategy for business merger

Results : "Brilliant ... Now I've got a great set of templates and lots of great ideas."  Phil Smyth, Gallery Owner

Hong Kong Polytechnic University (School of Design) : MERECL Project Manager

- Project Manager for building of Multimedia Innovation Centre at Cyberport

- Researched requirements, managed design and planned building works for building site

- Coordinated content for website, marketing materials, course outlines and promotional activities

Results : Open-plan design received positive feedback and comments from senior staff and commercial partners

Results : move-in to new Cyberport offices on deadline and under budget www.merecl.com

HeliAds : Sales/Marketing/PR launch for helicopter-towed banner advertising www.heliads.com.hk

- Worked with founder to launch helicopter banner advertising in Hong Kong harbour

- Performed cost analysis and market research to determine profit margins and set advertising rates

- Developed and wrote sales and marketing content for website, sales collaterials and presentation materials

- Presented the new outdoor media platforms to advertising agencies, media buyers and corporate clients

- Wrote and distributed news release to generate media coverage during inaugural commercial flight

Results : Landed HK$1 million contract for Henderson Land

Results : Ming Pao with photo, SCMP with photo, Media Magazine, TVB Money Magazine

Euromoney Yearbooks : launch advertising sales for annual Asia-Pacific Capital Markets Handbook

- Asia sales representative for first edition of the Asia Pacific Capital Markets Handbook

- Developed materials and pitched editorial/display advertising packages to senior finance executives

MISSING: Ani Ashekian : Volunteered to coordinate media awareness in search for Canadian woman missing in HK

Organic Express Unlimited

- Review and edit customer service materials for newly launched HK organic food delivery business

- Prepare marketing communications strategy for business development and revenue generation

Success Resources

- Developed promotions strategy to sell tickets in Hong Kong for Anthony Robbins seminar in Singapore

- Negotiated travel package including hotel accommodation and airline tickets to facilitate ticket sales

- Organized and promoted series of promotional events to attract prospective buyers and generate sales

Results : Attracted 102 participants from Hong Kong for the 2-day seminar

Creation Ltd

- Re-designed lifestyle publication and re-branded for launch

- Supervised editor and designer, managed production and distribution, developed and sold advertising packages

Results : Published 3 issues on schedule and on budget with part time editor and designer

Korn Ferry (FutureStep (HK) Ltd)

- Developed candidate retention program for executive recruitment start-up

- Prepared value-added information services to maintain candidate interest for consultants

- Designed contact management process to deliver career and job-hunting advice to prospective candidates

Tandberg Television

- Edited trade news releases for digital communications equipment supplier for Asia market

- Coordinated trade interviews and media coverage at Beijing Cable Summit

- Conducted market research and provided market intelligence on China cable market

SportsNetGlobal

- Developed advertising and sponsorship strategy for sports portal internet start-up casualty

- Identified revenue streams and calculated revenue projections for national, regional and global markets

- Created sponsorship products and sales packages for presentation to advertisers and sports management companies

Milton Lake Lodge: Sales campaign review resulting in engaging social media campaign for the new owners

The Speakmans in Hong Kong: Created HK promotional campaign -- "Upgrade your Life with The Speakmans"

Christina Noble Children's Foundation: pro-bono media/marketing/event consulting for awareness & fundraising

AW Lake Spa Consulting Pte Ltd : provide consulting services to generate B2B and consumer media exposure

The Reconnection : support local promoter to coordinate News Conference for Dr. Eric Pearl in Hong Kong
Results : 180 media invites, materials in less than 3 days; secured 22 personal guests in under 18 hours

Golf Hideaway : provide consulting services to support launch of indoor driving range and member club

Sacred World Journeys : copywriting for website promoting international personal growth adventure tours
Results : delivered 12 pages of compelling and creative content within 14 days www.sacredworldjourneys.com

Civic-Exchange : facilitate discussion on regional air pollution at Public Health Health Forum
Results : student from our break-out group credited with the quote of the day www.cleanairnetwork.com

Sapphire International : provide consulting services to support sales team for organic cotton manufacturer

Asia Digital Marketing Association : launch advertising sales for annual Asia-Pacific Digital Marketing Yearbook
Results : set rates;  created member packages; generated USD48,000 sales in 4 weeks www.asiadma.com

PC Image Consulting : provide marketing advice and write copy for new website
Results : completed 28 pages of content within 5 days  www.pcimage.com.hk

AsiaSpa Magazine : contributing writer - feature articles for luxury lifestyle magazine
Results : regularly contributor, introduced Tip Tips series ie. "Top 10 Tips for Rapid Aging" www.asiaspa.com

Art of Living : Promotion and publicity for H.H. Sri Sri Ravi Shankar first visit to Hong Kong
Results : Full page article in SCMP, 26 VIP seminar guests

Effortless Prosperity : Promotion, publicity and seminar for Bijan's first visit to Hong Kong
Results : 100 seminar guests, full page SCMP article, Interviews/coverage with Sing Tao & Apple Daily

Tandberg Television : Edit technical media releases; attend regional tradeshows; media relations
Results : industry trade interviews, Singapore & Beijing Cable Broadcasting Trade Shows www.tandberg.com

Bid For A Bachelor : Organizer 2004 charity auction (raised HK$200,000)
Results : ? hour program TVB Pearl Report, SCMP, HK standard

Kublais Kahn II : Fundraising for German voyagers retracing Marco Polo's journey
Results : SCMP Sunday Post 2/3 page article (page 3) with photo; CitySeen with photo

Neale Donald Walsh : Event organizer for personal growth seminar in Hong Kong
Results : SCMP full page article with photo; 60 participants for 2-day event

Success Resources Singapore : HK support to organize, program and market previews for UPW with Tony Robbins
Results : 1,300 prospects database; 6 previews; 100 participants + 35 travel packages for 3-day Singapore event

The Conference Board : Project Director, Asia Regional Conferences www.conference-board.org

FutureStep (HK) Ltd / Korn Ferry : Candidate management program (recruitment) www.futurestep.com

ACNielsen : AdForum Production and marketing assistance www.acnielsen.com

Penton Media Ltd : commission to write article for trade journal www.functionalingredientsmag.com

Internet World Asia : Seminar moderator

Creation Ltd : Develop and publish The Source lifestyle magazine

Earthday : Public relations strategy and event sponsorship support

SportsNetGlobal.com : Advertising & sponsorship revenue strategy for internet start-up (sports network)


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