Having started my career long before the internet, I have mastered the art of integrating traditional communications programs with digital technology, knowing the best channel to deliver a message to its target audience and creating compelling content to satisfy their interest.
In 2001, I launched HK heartbeat to connect the local community and promote natural life in the fast lane, publishing a weekly email newsletter to keep members informed with what’s new and what’s on in Hong Kong. The business has grown to include a website, events and print publications designed to make it easy for anyone to make a conscious choice every day.
As a popular local brand, HK heartbeat serves as a portfolio for my skills and expertise and I have operated the business independently from day 1, managing all aspects of the operation from my home-based international headquarters. Qualified clients are introduced to the network, an active community of leaders, senior executives, business owners, journalists, teachers, moms, students and many others sharing ideas and exchanging information for the next 7 generations.