ADMA Digital Marketing Yearbook 2008

The next logical step to build on the success of The CASBAA (Cable & Satellite Broadcasting Association) Directory in 1995 was a collaboration with ADMA (Asia Digital Marketing Association) in 2008 where I set the rates, formulated packages, created the media kit, prepared the marketing campaign and independently managed all advertising sales and sponsorship deals for the launch of the ADMA Yearbook in 2007.