HK heartbeat is growing … naturally

It has been a really big week for HK heartbeat …

  • Our reach on Facebook just passed 10,000
  • More than 2,200 fans like our Facebook page
  • Website daily traffic is up over 50% in the past year
  • Website users increased by 40% in 12 months

Advertising rates (below) have increased and will continue to rise as our reach expands — but I have a special offer to help out with your budget.

We have not experienced growth at this speed since I sent that first email back in 2001. New subscribers are signing up every day and nearly everyone is opting to receive everything. Remember, I cleaned the mailing list in November and re-confirmed all subscriptions to make sure all readers are active. It was a risk worth the result and now 25% of recipients open each email. Others choose our social media for their weekly news and updates.

Advertising is easy — simply arrange payment, send materials or links and I will take care of the rest …

The new Sponsored Posts and Sponsored Features (details below) are already favorites with advertisers and readers alike, providing the value-added content our community has come to rely on. Business membership comes with a package of ad credits that includes a listing on the website directory and a member directory profile.

In addition to saving time, you benefit from unique insights into the local natural market gained over the past 15 years by a holistic business pioneer with a network of opinion leaders and influencers established here in 1992.

Now is the perfect time to catch the wave and be the change that is happening right now in Hong Kong.

I am making it even easier for you with this special package and 2015 membership rates.

PRIVATE OFFER (by invitation) — HK$3,450 value for HK$2,288
Includes writing and production | book here | deadline Friday 13 May

Booking is easily – simply arrange payment and send your materials or a link to me by email.

If you would like also some expert guidance for your business, let’s talk.

Do you have any questions about HK heartbeat?

I’d love to fill you in …

Naturally,

kinziesignature

Managing Director
Connections Unlimited

Everything is connected.
Listen to your own heartbeat.

“Fill your page with the breathings of your heart.” William Wordsworth


ListingPlus Membership — HK$1,282/year
Listing on the website directory with email and website plus up to 20 words

Sponsored Feature/Post — from HK$888 each
Website ad with image for promotional offers, events or programs, products or services; permalink for sharing

Featured Calendar Event — HK$388 each or HK$688 for 3 event listings
Posted on calendar with internal permalink to description and contact details; posted in newsletter and social media

Newsletter Listing — from HK$880 per insertion
Up to 100 words with image plus contact details, website, email and social media.

Business Membership
Benefits package includes business profile and ad credits plus 25% saving on rates: read more

All materials are prepared for your approval within 2 days of payment – booking by email.


 


  • Sponsored Posts
  • Website Features
  • Newsletter Listings
  • Email Direct Marketing
  • Featured Calendar Events
  • Social Media Promotions
  • Featured Content
  • Print Advertising
  • Hosted Events

Hong Kong’s first and only natural living network has connected thousands of individuals, businesses and organizations since we launched in 2001, sharing fresh content and authentic connections for clean, green, healthy living products, services and programs. With everything from acupuncture to zero-waste solutions, our members have everything you’re looking for — even when you’re not sure what you’re looking for — chemical-free health and beauty, lifestyle services, whole food, sustainable fashion, eco-style, green gadgets and more ... naturally.

heartbeat.com.hk

Let’s talk.

I regularly get requests from individuals looking for a little help with their with how-to, where-to, what-is and who-can questions.

With 35 years of work history in non-profits, sme’s, agencies, multinationals, industry organizations and as a business owner, I am known for sharing insights, knowledge expertise and connections from my broad background, wide range of experience and extensive network. We generally cover a lot of ground in a short period of time and clients leave with zero-cost actions they take immediately, having identified and clarified their existing resources.

As our digital world expands, the lines between work and personal life are blurring and I often address issues that cross the line between between office and home life, so I have launched a simple and affordable package with something for everyone.

Introductions and referrals are included … naturally.

Expertise | Publications | ResumeMedia | Clients

lets-talk

Contact me to book your session in person, on the phone or by skype.

In a casual session, we talk about anything you like, identify issues that surface during our discussion and come up with practical ideas and steps you can take right away, often without spending more money. The service is popular with professionals, business owners, start-ups, executives and parents who often arrange for time with their children.

home-work

Insights and introductions

During our time together, I may also suggest, recommend or introduce others in my network who can provide products and services to meet any needs we have identified in the session.

NOTE: I do not receive fees or payment of any kind for referrals.

testimonials

Bring questions. Get answers.

  • I am thinking of leaving my job to start a new career.
  • My daughter who is being taunted by a group of boys.
  • My kids who are overwhelmed with homework.
  • I need help marketing my products and services.
  • I am thinking of starting my own business.
  • I just moved and need help finding stuff.

Contact me to book your session.

Bring your to do list and leave with renewed clarity and steps you can take immediately.


“Kinzie has great organizational skills, has great attention to detail and a tremendous gift for bringing zest and color to everything she touches. Every entrepreneur should have a Kinzie. It is rare to find someone who can stay calm and focused when everyone else is losing their mind. I recommend Kinzie as a trusted advisor who has great wisdom to impart for those smart enough to listen.” Kevin Trczinski, Founder, CASBAA Directory


In search of privacy

Over the weekend, a long-time friend invited me to a remote private residence high in the hills for his birthday/leaving party. We hiked up Friday afternoon and solved all the world’s problems over a bonfire late into the night. There was no phone signal and, try as I might, I couldn’t connect to the wi-fi on Saturday morning. I took it as a sign and switched off.

We returned to civilization after a lovely lunch with new friends on Saturday and when I got home in the evening, I had lost the urge to check my phone so I decided to leave it off. The feeling remained when I woke on Sunday so I took the big decision, unplugged my wi-fi and left the world of social media behind me.

Over the course of the day, I became aware of how many times I have the urge to check something on my phone. If I hadn’t switched everything off, I might have given in, but discipline won out. By Monday morning, I was really beginning to believe I had missed something, but then I couldn’t imagine what that might be, other than a stupid pet trick or a host of posts about how we are fucking up the planet or a life hack to save time so I have more time to waste or a personal attack on a popular figure or two in the name of humor. I didn’t turn anything back on until after I finished my morning tea. I trusted my friends would still be my friends and probably wouldn’t even notice I had gone missing in cyberspace.

While I was disconnected, I began noticing things around my space that could use a little attention. I relaxed. I read. I cooked. I sorted. I cleared. I watched a movie. I did some writing with pen and paper.

I felt a sense of freedom lined with the guilt of being out of touch.

I make it my business to connect and until this weekend, I did not recognize the importance of a proper disconnect. I have started putting my phone in another room when I am relaxing and noticing the frequency of impulses to check it. I imagine it is like the impulse to light a cigarette or open a bottle of wine or switch on the tv or buy something frivolous just to feel better. I am seeing more digital detox retreats offered locally and by wellness sanctuaries across Asia and they all sound a bit like the rehab we could all use.

I have chosen to create a space where we can connect easily with each other for good. Taking time away from that space offers perspective. I started my week with a new feature to update you with fresh listings on the website directory. Today, I am running late with the newsletter because everyone’s back from holiday and calendar listings are backing up because the new design takes more time, but I will learn to live the cost of rest.

My constant near and far connecting with others has come at the cost of a connection here and now with me.

In our world with diminishing privacy, it is essential we give ourselves a bit of private time.

How will you switch off for you?

[from HK heartbeat]

The distant goodbye

On a day like this, when sudden, sad news travels from the other side of the planet and a trip to say farewell and grieve with loved ones is not an option, I wonder what the fuck I am doing with my life … and then something wonderful happens to remind me this is the life I choose and this is the price I pay.

Cousins, aunties, uncles, family friends — please hold each other close and appreciate your physical presence and know I am with you in my thoughts and tears. Friends, tell your family you appreciate them and you love them.

They will leave before you are ready.

It helps to connect with people who have and will experience loss from afar who understand just how tough it can be. I have been learning how to grieve alone over these many years living far away from my people and the place I grew up and it doesn’t get easier but nor does it get more difficult.

Fortunately, I don’t have to worry about anyone from home understanding and accepting my absence. It is a double-edged sword, that one.

I recognize I have reached an age where this will become a more frequent occurrence. With friends and friends-who-are-family around the world, it will be impossible to be there physically to say good-bye each time.

Until, of course, I can shape-shift and time-travel so I can be anywhere in an instant.


 

We grew up together, we did, and not being with you right now to say goodbye to Auntie Hilda is breaking my heart.

I love you, Kimptons. Always have. Always will.

Media relations

In one of my first jobs as communications director for a school division, I met for coffee with a friend who is a journalist. During our time together, we talked about my ideas for a publicity campaign that involved the students. When we wrapped up, I offered to buy his coffee. His refusal came with an education in the ethics of journalism. No exchange is made for stories or articles. He loved my idea but would not be willing to write about it if I paid him anything. Not even a cup of coffee at 1980’s prices. I was impressed, not only by his values but by his willingness to educate me on how it worked.

Since that day, I have never entertained journalists other than provided beverages and snacks at a media conference as a matter of public courtesy. Media releases are distributed with enough information to attact an enquiry if the content fits with a piece they are working on. As a publisher, I am regularly disappointed by clients who ask for a feature before committing to advertising. It never happens. Either we agree to an advertising contract or I move on.

“I believe the most important thing for the media is to be objective, fair and balanced. We should not report something with preconceptions or prejudice.” Jack Ma, Alibaba

I am regularly offered free treatments in exchange for writing about them. I am not a reviewer. Unless I am a paying customer, there is a part of me that holds back on criticism, constructive or otherwise, if I have received something — anything — in exchange for editorial content.

5 media relations tips

  1. Deliver a news release with an offer to provide additional information on request.
  2. Send an email release with the content in the body, not an un-trusted attachment.
  3. Provide a description with all relevant details and without ad-like hype or flourish.
  4. Save the exclamation points, upper case and bold for your social media comments.
  5. Ensure you include your direct contact details and double check the information

BONUS TIP : Never expect an article will be published

Real journalists value original content, fresh information and respectful relationships.

Today, there are plenty of social media opportunities and independent bloggers ready to write about a product or service in exchange for exposure. This is advertising — it is not objective content. It is not news. It is opinion and it is a paid opinion. That is promotion.